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A beautiful 18th-century Masseria set on sprawling grounds, ideal for a luxury holiday or special event

Masseria Incanto is a beautifully restored 18th-century estate that captures the timeless allure of the Apulian countryside. Located just outside the Baroque jewel of Martina Franca, this historic residence is a sanctuary of whitewashed stone and sun-drenched terraces, set within expansive grounds that celebrate the region’s agricultural heritage.

The villa’s exterior is designed for seamless Mediterranean living, anchored by a 40-square-metre swimming pool. The pool area is framed by a manicured stone deck and a stylish pool house, offering a sophisticated space for relaxation amidst the silver-leafed olive trees and fragrant lavender of the landscaped gardens.

Culinary life is central to the experience here; a grand pergola houses a professional barbecue and a traditional wood-fired pizza oven, creating a festive setting for the villa’s signature events, which include traditional dance nights and curated pizza evenings. Moreover, the grounds feature a dedicated vegetable garden where guests can source fresh local produce.

Internally, the masseria preserves its traditional soul while integrating refined contemporary comforts. The architecture is defined by its thick limestone walls and traditional star-vaulted ceilings, which create a naturally cool, grand atmosphere throughout the warmer months. The communal rooms are finished with a palette of soft sands and ivories, where rustic timber beams meet curated local ceramics and plush modern furnishings.

The layout is exceptionally well-suited for entertaining or large groups, featuring two fully equipped kitchens that allow for both professional catering and intimate family dining. A dedicated area with fitness equipment ensures wellness is prioritised, while the overall aesthetic remains one of understated, historic elegance.

The accommodation comprises five elegant guest bedrooms, all on the first floor of the main building, to maximise views across the Valle d’Itria. Each room is a masterclass in serene, minimalist design, utilising natural textiles and a neutral colour palette to create a restful retreat. All bedrooms boast en-suite facilities, whilst the master suites also feature direct access to wide stone terraces, providing private vantage points over the estate’s verdant landscape.

With its blend of historic charm and immersive local culture, Masseria Incanto is a premier destination for experiencing the authentic heart of Apulia.

Highlights

Event-friendly

Event-friendly

Outdoor Living

Outdoor Living

Swimming Pool

Swimming Pool

Services

Included

Available extras

Enhance Your Stay with Personalised Services

After booking, your dedicated concierge will craft the perfect experience — tailored to your preferences. From everyday essentials to exclusive experiences, our curated add-ons elevate every villa stay.

Essential

Essential

Signature

Signature

Prestige

Prestige

Features

Indoor

Outdoor

Bedrooms

This property comfortably accommodates up to 10 guests in its 5 bedrooms.

Bedroom 1 – queen-size bed, en-suite bathroom with dual vanity, bathtub & separate shower, and terrace access
Bedroom 2 – queen-size bed, en-suite bathroom with shower, and terrace access
Bedroom 3 – queen -size bed, en-suite bathroom with shower, and terrace access
Bedroom 4 – queen -size bed, en-suite bathroom with shower, and terrace access
Bedroom 5 – queen -size bed and en-suite bathroom with shower

Location

Disclaimer: the location on the map may be approximate due to privacy reasons.

About the area

Masseria Incanto is located in the rolling landscapes of the Valle d’Itria, a region defined by its iconic trulli, ancient olive groves, and red-earth fields. The estate sits just a short drive from the elegant town of Martina Franca, renowned for its spectacular Baroque architecture, winding ivory-coloured alleys, and vibrant culinary scene, featuring traditional osterias and chic wine bars.

The setting offers a unique gateway to the diverse beauty of the Salento peninsula. A short journey leads to the golden sands of the Adriatic coast at Torre Canne, or the turquoise waters of the Ionian shore at Lido Azzurro. The surrounding area is a haven for gastronomes and explorers alike, with nearby villages offering a rich heritage of wine production and artisanal crafts.

Whether wandering through the historic streets of the local town or exploring the rugged coastline, the region provides a sophisticated and authentic Italian experience defined by its unhurried pace and natural splendour.

Distances

Frequently asked questions

Inclusions vary by property but generally cover accommodation, cleaning services, and basic utilities. Some villas may also include additional services such as concierge, breakfast, or a private chef. Full details can be found on each villa’s page. If a service is not included in the price, our concierge team can arrange it for you, ensuring a fully personalised stay. Let us know your preferences, and we’ll take care of the rest!
Booking is simple! If you have a specific villa in mind, click "Send Enquiry" on its page. If you're considering multiple options, click the heart icon to save your favorites and send one enquiry for all of them. Our team will check availability and send you a detailed offer within 24 hours. Need help choosing? We’re happy to assist!
Yes, a deposit is required at the time of booking, typically 30% of the total amount. The remaining balance is usually due 30 to 90 days before check-in, depending on the property. Some villas may have different payment schedules, which will be specified in the offer we send you.
We accept bank transfers and major credit cards. Payment details will be provided during the booking process.
Yes, we offer a wide range of services, including in-villa options like private chefs, chauffeurs, and spa treatments, as well as activities such as yacht charters, wine tastings, and guided tours. We can also arrange experiences for the rest of your holiday, even beyond your villa stay. After booking, your dedicated concierge will contact you to customise your itinerary.
Yes, most high-end villas require a minimum stay of 7 nights, usually starting from a Saturday. However, many properties offer flexibility during certain times of the year, except for peak seasons like summer and Christmas holidays, which typically have stricter requirements. A smaller number of properties accept shorter stays year-round. If you have specific dates in mind, please contact us for availability.

Have more questions?

Connect with our Villa Experts – we’ll handle the rest.

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From EUR 26,000 per week

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